FunnelX has raised capital from a group of experienced go-to-market operators and high-net-worth investors. This investment accelerates our ability to deliver AI-powered training solutions that help sales and service teams ramp faster, retain more, and perform with confidence.
The funding supports three immediate priorities:
- Team expansion
Hiring across Sales, Engineering, and Customer Success to support growth and product velocity. - AI engine enhancement
Investing in simulation quality so every practice session mirrors the tone and complexity of a real customer conversation. - Vertical playbooks
Delivering industry-specific training modules for IT services, SaaS, automotive, insurance, and other complex B2B sectors.
“AI role-play paired with live coaching moves a seller from new hire to consistent revenue producer faster than any other method. This capital lets us bring that capability to more teams, at scale.”
— Steven Rodin, Founder and CEO
Built for real-world conversations
Training that sticks is rare. Most teams still rely on slide decks, quarterly workshops, and shadow days. The result is inconsistent onboarding, poor retention, and slower revenue impact.
FunnelX was built to change that.
Our platform delivers on-demand role-play and real-time coaching powered by AI. Reps rehearse realistic scenarios, receive live guidance when questions or objections hit, and carry that knowledge into every customer conversation. Managers gain visibility, teams build confidence, and performance improves across the board.
FunnelX is the flight simulator for sales and customer-facing teams — always on, always adapting.
Why it matters now
Organizations are rethinking how they train revenue teams. Several key factors are converging:
- Complex products require continuous learning
B2B solutions are more technical. Reps need frequent practice, not one-time certification. - Buyer-controlled sales journeys
Prospects engage late in the process. First impressions must demonstrate clarity and expertise. - Distributed teams and flexible work
Training has to scale asynchronously, without relying on scheduled sessions or full-time facilitators.
FunnelX meets these demands with scalable AI role-play, real-time coaching, and modular industry-specific content that works wherever and whenever reps need it.
What’s next
This funding will enable:
- Expansion of vertical-specific content and playbooks
- Multi-language training support and localization
- Enhanced live-coaching features and conversation intelligence
- Scalable partner and channel enablement
- Continued hiring across product, go-to-market, and customer experience functions
We’re committed to helping every sales and service team build skills that stick, accelerate ramp time, and improve performance at every stage of the customer journey.
Ready to improve ramp time and sales performance?
Request a demo here or connect with Steven Rodin on LinkedIn to see how AI-powered coaching can support your team.