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Sales analytics

Know which rep needs coaching, and on exactly what

FunnelX turns every practice session and live call into performance data: skill by skill, rep by rep, month over month. You stop guessing where the team is weak and start coaching the thing that is actually costing you deals.

30, 60, and 90 day trendsSkill-level, not just activityBuilt from real calls and practice
Team performanceLast 30 days
Wk 1Wk 4
Sam Wilson
Sam Wilson
92
Jon Hamilton
Jon Hamilton
74
Alice Nealy
Alice Nealy
58
12 reps trackedTeam avg +14%
+14%Team average
The problem

Pipeline numbers tell you the score, not the reason

A dashboard full of deal stages shows you that win rate slipped. It cannot tell you that six of your reps concede on price the moment it comes up.

DiagnosisSkill gaps are guessed

Coaching decisions rest on the handful of calls a manager happened to overhear.

FocusCoaching time spread evenly

Everyone gets the same attention, including the reps who did not need it this month.

RampNew hire readiness is a feeling

There is no number that says whether someone is ready for a real buyer.

ProofTraining is never measured

Nobody can say whether last quarter's session actually changed how the team sells.

DiagnosisEvery rep scored on the same skills

Discovery, objections, and closing measured from real conversations, not impressions.

FocusAimed at the biggest gap

The team's weakest skill is obvious, so coaching time goes where it moves revenue.

RampRamp visible from week one

New hires are tracked against the cohort before them, so slippage shows up early.

ProofBehavior change, proven

Skill trends over 30, 60, and 90 days show whether training actually landed.

How it feels to use

From activity dashboards to a coaching plan you can act on

Skill matrix

See the whole team on one skill at a time

Discovery, objection handling, qualification, closing. Each skill scored across every rep, so the pattern is obvious before it becomes a revenue problem.

  • Skill-level scoring, not a single blunt number
  • Team benchmark and individual variance in one view
  • Sorted so the biggest opportunity is at the top
Skill matrixTeam
Discovery88
Objections61
Closing52
Weakest skill across the team: closing6 of 12 reps below benchmark on objections
Rep detail

Every rep gets a trend line, not a verdict

Drill into one seller and see their practice volume, live call scores, and progress over 30, 60, and 90 days. Conversations about performance start from evidence.

  • Practice activity next to live call outcomes
  • Improvement tracked run over run
  • Ready for a one-on-one without prep work
Rep detail · Jon HamiltonImproving
74Up 22 points in 30 days18 practice sessions. Objection handling still the gap.
Coaching priorities

The system tells you where to spend your Monday

FunnelX surfaces who has gone quiet, who is slipping, and who is doing something worth copying, so a manager's week starts with three clear actions.

  • Flags reps who have stopped practicing
  • Highlights slipping scores before quota misses
  • Surfaces the best call to share with the team
Coaching prioritiesThis week
ActAlice N. has not practiced in 11 days and is down 3%.
WatchTwo new hires are behind the week-3 ramp benchmark.
ShareSam W. handles pricing pushback best. Use his call as the example.
Also included

The numbers a sales leader actually asks for

Team scorecard

One view of readiness across the whole org, by team, region, or segment.

30/60/90 trends

Whether skill is genuinely improving or last month was a good week.

Ramp tracking

How each new hire is progressing against the cohort before them.

Benchmarks

Set the standard for each skill and see who is above and below it.

Practice activity

Who is putting in the practice time, and who has quietly stopped.

Exportable reporting

Board-ready summaries without a manager rebuilding them by hand.

How it works

Four steps from raw calls to a coaching decision

Collect

Practice sessions and live calls both feed the same scoring engine, so the data is comparable.

Score

Every conversation is graded on the skills your framework defines, using one consistent standard.

Compare

Scores roll up by rep, team, and skill, against your benchmarks and the previous period.

Act

Priorities surface for the week, and the gaps become drills the rep can run straight away.

Explore the platform

Related features

FAQs

Frequently asked questions

Your CRM measures outcomes: deals, stages, and revenue. FunnelX measures the behavior that produces them, scoring how reps actually run discovery, handle objections, and close, from real conversations.

From practice sessions and live calls, both scored against the same framework. That means a rep's practice performance and their real-world performance sit side by side in one trend line.

Yes. Each skill can carry a target, and different targets can apply to new hires, tenured reps, or specific segments, so progress is measured against a standard you chose.

Trends are reported over 30, 60, and 90 day windows, which is long enough to show real skill development rather than the noise of a single good or bad week.

Yes, and that is deliberate. Reps who can see their own trend line and where they sit against the benchmark tend to practice more, without a manager chasing them.

It does. Small teams often get the fastest value, because a single manager can see every rep's gap in one view rather than trying to hold it all in their head.

Yes. Readiness, ramp time, and skill trend are the three numbers leadership usually wants, and they export without a manager rebuilding a deck each month.

Patterns usually appear within a few weeks of consistent practice and call coverage. Meaningful movement in skill scores typically shows over a quarter.

Ready when you are

See your team's skill gaps in one view

Book a demo and we will walk through the scorecard, the trend lines, and the three coaching priorities it would surface for your team.